Photography for wineries, distilleries and breweries
A bottle is glass, and glass reflects everything around it: the lights, the set, the photographer. It is the most awkward object in still life, and at the same time it is what represents you on the wine merchant's shelf, in the importer's sell sheet, in the trade-fair catalogue and in the photograph a restaurateur puts on their list. Done badly it shows immediately, and it shows everywhere.
The label must read, the glass must disappear
The whole job is control of reflection: lighting the glass so it gives volume without returning the set, keeping the label flat and legible down to the small print, keeping the capsule alive without blowing it out. Across a full range that means rebuilding the same construction dozens of times, identically.
The colour of the wine is data, not taste
A rosé is not a pale red, a skin-contact white is not an oxidised white. The colour in the photograph has to be the colour in the glass, because it is the first thing a buyer compares. We shoot with a colour reference on set and check the file against the printed label, so the product online and the product on the shelf agree.
The formats you actually need
E-commerce wants the bottle clipped on white. The importer wants the label flat and high resolution for the spec sheet. The fair wants large format. The restaurateur wants the bottle with a glass. Social wants portrait. Same product, five different files: we plan them into the same set instead of returning to it with every new request.
Spirits are a different craft
Gin, vodka, amari and liqueurs almost always arrive in clear glass, often screen-printed or embossed: nothing hides, every fingerprint shows, and the liquid becomes part of the light. These are the productions that need the most set time and return the most constructed images.
The winery, not just the bottle
Vineyard, harvest, barrels, bottling line, the people working there. This is the material the corporate page needs, and the presentation for the foreign importer, and the sustainability story — and it is what almost no winery has kept up to date.
Which services
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Packshot & packaging
The product as it appears on shelf, in the spec sheet and on the storefront. Neutral ground, colour matched to print, files ready for every channel.
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Styled food & recipes
The product on the table, on the plate and in the glass. Styling, light and composition that show how what you make gets consumed.
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Advertising & catalogues
Campaigns, seasonal catalogues, trade-fair material. One visual direction that holds from the billboard to the price-list page.
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Industrial & factory reportage
The line, the raw material, the people doing the work. Supply-chain storytelling for sustainability reports, corporate communication and retail relationships.
Let's talk
Tell us what needs photographing
The more detail you give us, the more precise the quote: how many products, which channels the images are for, and when you need them. We reply within one working day.