Industrial photography and factory reportage for the food industry
It is the part of your business nobody sees, and the part that explains why the product costs what it costs. Buyers — the importer, the retail buyer, the person reading the label — want to know where the raw material comes from, how the work is done, who stands behind it. A reportage inside your company is how you answer: on the website, in the sales deck, in the sustainability report, and on the 'about us' page that often still carries photographs from ten years ago.
We photograph what happens
In a reportage nothing can be asked for twice. The harvest runs on its own time, so does the plant, and asking someone to repeat a gesture means stopping a line of work. For Olio Geraci we followed the harvest in the grove and the work in the mill: the order of the day was agreed beforehand with the person running it, and positions were chosen in advance, outside and in. So once we start, nobody is asked for anything, and the photographs are the real ones.
The project Olio Geraci · The harvest does not wait
Your production does not stop
A plant does not pause for a photograph. Before the day there is a site visit with the production manager, windows and routes are agreed, and we decide together what must not appear: a machine, a process, a restricted area. On site we follow hygiene protocols and wear the required protective equipment, and we move with light kit, to work inside a production space without getting in its way.
Two kinds of light, one story
Outside, the light is whatever is there: high sun, backlight through the leaves, hard shadows. Inside, mixed light, steel, white coats and moving machinery. For Olio Geraci the colour reference was taken on site, because under mixed light greens are the first thing to go wrong, and in the end both halves were finished by the same hand, same greens, same whites. In the cellar, for Brugnano Wines, the light was built to sculpt the stacks of bottles rather than flatten them.
The project Brugnano Wines · Colour decides who you are talking to
People, without posing
Work portraits succeed when the people are your own, with real hands and the posture of someone who makes that movement every day. We do not ask anyone to pose: the work is photographed as it happens, as with Olio Geraci, where the owner starts the plant from the control panel, and Brugnano Wines, with the owners in their cellar. Everyone who appears knows beforehand, and the use of the images is agreed with the company. Hands, often, tell the process better than any caption.
From raw material to the table
A good reportage follows the product all the way: the field or the vineyard, the intake of raw material, processing, checks, packing, and finally the table, where the product actually ends up. For a winery that means vineyard, harvest, barrels and the bottling line; for an oil mill the grove, the intake, the washing, the malaxer. The Olio Geraci story closes that way, with the family around the table, bread and freshly poured oil. What you get is an archive to use in pieces for years: the website opener, a deck for an importer, a page of the report, a post.
Let's talk
Tell us what needs photographing
The more detail you give us, the more precise the quote: how many products, which channels the images are for, and when you need them. We reply within one working day.