cibusphoto

Packshot and packaging photography for food manufacturers

The packshot is the hardest-working and least-noticed photograph you own: it lives on the storefront, in the buyer's spec sheet, in the price list, on the website, inside the sales deck. It has to be clean, repeatable and consistent across the whole range — including the range as it grows next year.

Packshot & packaging

Accurate colour, not flattering colour

On a food product, colour is a promise to the end customer. We shoot with a colour reference on every set and check the file against the packaging print proof, so the image online and the pack on the shelf describe the same product.

Consistency across the range

Light, angle, distance and scale are set at the first session and written down. When three new lines arrive the following year, they slot into the existing range with no visible join.

Ready for the channel, not just the archive

Files arrive already cropped for the formats you need: square for the marketplace, portrait for the product page, landscape for the site, plus the open high-resolution file for print. Clipping paths where required.

Let's talk

Tell us what needs photographing

The more detail you give us, the more precise the quote: how many products, which channels the images are for, and when you need them. We reply within one working day.