Every sector has its own constraint

1. 01 Wine & spirits Wineries, distilleries, breweries and importers. The bottle is the hardest object to photograph well, and the one that represents you everywhere. Read more
2. 02 Bakery & confectionery Leavened cakes, pastry, chocolate. Products built to look perfect, which begin to fall apart the moment the lights go on. Read more
3. 03 Pasta & rice Shapes that must look consistent with one another, die textures visible only in macro, ranges that grow every year.
4. 04 Preserves & sauces Glass and content together, catalogues running to hundreds of lines, colour that has to match the print.
5. 05 Olive oil Green that must not turn yellow, dark glass that reflects everything, tins that have to look precious.
6. 06 Dairy Surfaces that sweat, cuts that have to be made on the spot, whites that must not shift.
7. 07 Cured meats Slices that oxidise within minutes, fat that must stay appetising, ageing that has to read.
8. 08 Frozen Thirty seconds of margin before the product changes shape. Everything is planned before the freezer opens.
9. 09 Consortia & PDO/PGI Supply chain, territory and specification, told without sliding into postcard territory.

The individual pages get written as we go, and only where there is work to show: one full page is worth more than nine polite ones. If your sector has not got one yet, just ask.